Hi, I’m Shauna — a marketing leader with 11+ years of experience scaling beauty, lifestyle, and fashion brands with integrated strategies that blend insights, creativity, and cultural relevance.

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I specialize in uncovering a brand’s emotional truth and turning it into stories people connect with — across social, influencer, PR, activations, and go-to-market launches. My approach unites big-picture brand strategy with social-first execution, ensuring every campaign not only builds awareness but drives revenue.

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I’ve launched eight brands and hundreds of products, from luxury haircare to mobile apps, and partnered with cultural leaders like the American Music Awards, Revolve, Éliou, and Hourglass. Recent highlights include leading Crown Affair’s highest-performing launch to date (3x revenue targets) and driving a 10x lift in influencer revenue at Wondery.

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I’m open to select consulting projects where I can help brands strengthen their story, scale engagement, and accelerate growth across the funnel.

 

shauna@addvinegar.com