Hi, I’m Shauna — a marketing leader with over a decade of experience scaling premium beauty, lifestyle, and fashion brands with integrated strategies that blend insights, creativity, and cultural relevance.

​

I specialize in uncovering a brand’s emotional truth and turning it into stories people connect with — across social, influencer, PR, activations, and go-to-market launches. My approach unites big-picture brand strategy with social-first execution, ensuring every campaign not only builds awareness but drives action.

​

My work spans DTC startups, high-growth consumer brands, and global organizations. I’ve partnered in-house and alongside agency teams at Code d’Azur and iCrossing to shape strategy and creative for companies like Crown Affair, Wondery Outdoors, Tezza, Philips, Bridgestone, General Mills, and IMC.

​

I’ve launched eight brands and hundreds of products — from luxury haircare to mobile apps — and partnered with cultural leaders including the American Music Awards, Revolve, Éliou, and DS&Durga. Recent highlights include leading Crown Affair’s highest-performing launch to date (3x revenue targets) and driving a 10x lift in influencer revenue at Wondery.

​

I’m open to fractional and freelance projects where I can help brands strengthen their story, lead standout campaigns, and bring new products to market.

​

shauna@addvinegar.com